Things are different now for CPGs, and this is what we’re calling 21st Century CPG Revenue Growth Management. There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter. At CPG Oleh has significantly developed and improved sales, export scale and overall customer service. The investments we make in our people, equipment and technology allow us to move forward with confidence as a business built for the future.

Compass Group is the largest food-service company globally, operating in more than 50 countries with annual sales of more than GBP 25 billion. Compass Group’s model stems from operating on-premises catering facilities, rather than centralised industrial kitchens. Food service is Compass’ core focus and contributes more than 80% of revenue.

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In addition, the company provides support services to clients through activities including cleaning services, office services (for example, concierge services), grounds maintenance, and so on. Sustainability may have been at the forefront of some business leaders’ minds only recently, but Reconomy Group has been on a mission since 1994 to create a truly sustainable world by conserving finite resources. Supporting businesses around the world, Reconomy Group helps its customers improve their ESG outcomes through innovation, data, and specialist expertise to embrace the circular economy and create sustainable value. A US based agricultural major was looking at ways to modernize its manual seed-to-store processes, reduce discrepancies in dealing with intermediaries and provide transparency of sourcing to end consumers. CPGs are increasingly developing RGM processes and methodologies, but this needs to correctly position country-level dedicated teams / units to allow them to identify commercial opportunities. To do this effectively and on an on-going basis, full-time centralised capabilities and oversight is required.

• There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter.
• Naturally as an Analytics leader, I tend to point to Analytics and creating a “single version of the truth” and slaying some sacred cows, as at the heart of modern day RGM.
• Reduce risk and maximize ROI with the expertise and experience of Oracle Consulting.
• Explore Oracle Procurement, Oracle Integrated Business Planning and Execution, and Oracle Supply Chain & Manufacturing.

Top line growth has become extremely challenging with slowing top line growth in many developed markets. This makes RGM difficult because by its very definition it is primarily focused on growth. Join us for dinner and networking whilst hearing from industry leaders about how they are leveraging the Data Cloud to meet their customers’ and partners’ expectations.

Accounting Manager $1B CPG Company N. Suburbs

We are also witnessing a trend of moving away from heavy ERP tools in RGM to best in class solutions. At OC&C we have our RGM CPG tool set comprising of SKURat, PriceMan, PromoMan, and PortfolioPlan (and for Retailers for category strategy, we have SpaceMan, but I’m waiting to July to write about that of course). Thousands of organisations, including 180 of Fortune 500 companies, use Snowflake’s Data Cloud to unite siloed data, discover and securely share data, and execute
diverse analytic workloads. Wherever data or users live, the Data Cloud delivers a single data experience that spans multiple clouds and geographies. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Borders between on and off-trade have blurred, ‘online’ continues to expand its presence. Competitive pressures have ratcheted up with progressive customer consolidation and new upstart CPG brands stealing shares. In the same beat, pricing pressures have increased with higher buyer power and changing retailer structures.

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As UK consumers continue to tighten their belts, manufacturers must rethink how they can achieve growth. Find out how in our M&A outlook for the Consumer-Packaged Goods (CPG) industry in Q2. Sophisticated analytics is needed to inform diagnostics and right-sized technology / tools are needed for monitoring and informing future decision-making.

• Improve operational efficiency through automation and analytical insights into operations and supply chain networks.
• The deep dives will be based on OC&C data modelling / application of advanced analytics to pricing ladders, promo, SKU mix and trade terms.
• RGM is a journey and must be a capability looking at continuous learning and improvement, and not a one-off re-set.
• Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Finally, the retailer lens is extremely important to CPG RGM, yet too often CPGs (still) think of retailers as competitors and see the relationship through a zero sum (and not win-win) lens. To elevate transactional relationships with retailers, both CPGs and retailers can work together leveraging advanced analytics, i.e. what are the win-win scenarios for both retailer and CPG from a pricing and promo perspective. We often start RGM projects with conflicting viewpoints from Sales, Marketing and Finance teams on how to achieve growth. These viewpoints are reinforced by different incentives, metrics (e.g. sales growth, share, margins etc.) and functional leadership priorities. RGM has to be a dedicated function with full time resources to break down siloed thinking. Over 15 years of experience in Agricultural international companies managing Foreign Relations & Communications, HR & operations efficiency Training programmes; Infrastructure development projects.

Investing in winning retailers, ensuring that European pricing and trade strategy targets are met and rewarding growing retailers, who will deliver long-term margin growth and ROI, are other important factors. Assortments should be optimised for each store format and SKUs should only be selected if they meet the needs of a shopper segment in a specific format. They can also leverage highly configurable workflows that offer scalability and localization to make better decisions. Explore Oracle Fusion Cloud HCM, finance and HR, and supply chain management and HR.

Hyperautomation in Retail and CPG enhances customer loyalty programs by automating rewards tracking, targeted promotions, and personalized recommendations. This fosters increased engagement, retention, and satisfaction, ultimately optimizing the effectiveness of loyalty initiatives in the industry. Customer Reviews, including Product Star Ratings, help customers to learn more about the bookkeeping for startups product and decide whether it is the right product for them. Well the first reason is the friction and political forces between countries vs. HQ, and (for example) Sales/ Pricing vs. Marketing for who owns price and pack architecture is much higher. The ultimate consequence is Sales sometime shooting themselves in the foot with too many promotions that destroy an elegant price ladder.